A digital marketing internship is the right to check if the career is perfect for
you or not but it requires a certain mindset to make the most out of it.
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Don’t think that you know it all
Students get surprised to find out that what they learned in their college
courses is not enough to help them at a digital marketing agency. Many
internships take responsibility to teach you the skills and all they require is a
strong enthusiasm to learn and a personal interest in the online world. So its
okay to not know everything as at the end of the internship you will end up
with so much more than what you brought to the table.
· Understand marketing language and the differences between
important marketing concepts.
Web marketing: is all about online marketing – it aims at websites and how
they are all structured and made for the customers.
Digital Marketing: is the umbrella term for all things that are digital like the
internet, mobile and computer use, displaying advertisement or any other
marketing campaign using digital means.
SEO: is an acronym for ‘search engine optimization’ and this plays an
important role in online and digital marketing. Understanding how to
implement keywords in your websites and product information will ensure the
best results for your client as their product will be located by consumers more
frequently and efficiently.
B2B vs. B2C: ‘Business to Business’ versus ‘Business to Customer’ are two
important distinctions you must understand before beginning your internship.
You need to know whether your company markets products towards other
businesses or if they are a customer focused marketing firm.
· Numbers and graphs are friends
First of all you need get used to numbers and graphs. As an intern you need
to analyse – and even if you are a ‘social media marketer’ – your job is to
provide ways of solving any issues and problems with your data to get the
best results for your client. It’s all about numbers – number of views increased
after making a particular change, increase in number of results, you always
want your graph to rise and if it doesn’t it’s your responsibility to find the
reason behind it and solve the issue.
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Inherit skills more than a marketer
A company want an employee that can do multiple tasks like copywriters,
statisticians, public speakers, graphic designers, editors, writers and
mathematicians. Your job is going to be versatile and the more general knowledge you have of other fields, the more valuable you are going to be for the company.
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A mix of creative and analytical abilities
Digital marketing requires both creative thinking and analytical thinking, so companies look for a candidate capable of both. It’s important to bring “art and science” to each digital program. Digital marketing allows us to be very measurable using analytics to inform future strategies.
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Basic design skills
visual appearance is a large part of digital marketing. Anyone who calls themselves a digital marketer should have at least some basic knowledge of HTML, CSS or Photoshop.
CSS stands for ‘Cascading Style Sheets’ and is used to give your website some funk and charm, such as fonts, graphics and colors. These programs create the foundations for every website ever created.
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Understanding the basics of Photoshop, illustrator and final cut
There is a high chance the you will be selected if you have wide variety of skills. It is not necessary that you have to be a pro at it, knowing the basics of how things function and relevant information then you are good to go. If you are looking to intern at a digital marketing firm then you should apply to us. Also, we provide courses on digital marketing which will definitely help you develop these skills for your internship.
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