What is SEO?

What is SEO?

SEO stands for “search engine optimization”. It’s the practice of increasing traffic on your website through organic search results. It helps you achieve higher rankings in the search engine’s by following search engine guidelines.

It helps us to find out what people search online, the answers they seek, the words they use to search, and the type of content they wish to consume. If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawler can find and understand is the other.

 

Why is SEO important?

  • The majority of users (more than 65%) are likely to click on the top 5 suggestions in the Search Engine Result Pages (SERPS). To take advantage of this your website needs to be on one of the top results to gain more visitors to your website or customers to your online store.
  • SEO improves the experience and usability of the user.
  • It increases the trust of users on the website as it is present on top position for the searched keywords the user searched for.
  • SEO can put you ahead of competition, if there are two competitors for a same product.
  • More Traffic, More Sales.

Should I hire an SEO professional, agency or consultant?

Depending on the complexity of your website and many other factors and your will to learn, you can do it yourself or you can take help of an expert. There are various consultants or agencies that “provide SEO services” but the quality may vary. Knowing how to choose a good SEO can save you a lot of time and money. If you want then we can provide you SEO service, click on this to check our available services.

 

What is the best way to learn SEO?

  1. To learn SEO, PRACTICING is the key.
  2. Applying it on your website to find out what you’ve learned works for your website or not. If the views on your website are increasing then you are on the right path, if not then you need to revise your plan and strategy.
  3. These are our courses that can help you make your own strategy and learn how to practice SEO In our 30 day learn SEO challenge. Link to our other courses and videos:

What is the difference between SEO and Digital Marketing?

SEO is one of the tools available in your Digital Marketing arsenal. SEO can be part of your overall digital marketing which normally includes other things like social media promotion, PPC, content strategy.



Step by step SEO process for beginners

  1. Keyword Research
    2.     It’s important to identify keywords that can bring quality traffic on your website. Keyword research is a process of identifying the most important keywords for your website. Keyword research needs keyword research tools which can help you find the most relevant keywords for the website. You can use keyword research tools like SemRush, keywordtool.io and kwfinder to do keyword research for SEO. Many people still use Google keyword planner for SEO keyword research.

  2. Competition Analysis
    3.     Do an analysis to find out who your competitors are, you can do this by using various SEO software and competition analysis tools. It helps you know which other websites are ranking for your keywords and topics, their domain authority, page authority, traffic and backlinks they have. It also helps you in building your strong SEO strategy and gives you guidance as to how much efforts you must put on which topic and keywords. It acts as a guideline to make a list of on-page and off-page activities.

  3. SEO audit
    4.     Audit your current website and ranking of current website for selected keywords, this will give you basic idea of how can you improve your web. SEO Audit is very important part of SEO Process.
  4. On-page optimization
    5.     Writing useful content. Instead of adding keywords to your content, you should have valuable content. Your URL structure matters a lot, your site should load fast, it should be updated on a regular basis and should be mobile friendly.
  5. Off-page optimization
    6.     Links are important for ranking and trust. But you should not create links from any websites. Instead, you must earn links from authority websites and they should be relevant. If your link is of poor-quality websites having very thin content, you won’t gain ranks.

CONCLUSION

SEO is complex and requires continuous practice. You need to be updated to maintain the rankings of your website. If you wish to learn the SEO then, take our 30 Days Challenge which allows you to Become a SEO Expert within 30 Days and comes with 100 % Risk-Free Money Back Guarantee upon completion of course.