Here are 7 keys to starting your own digital marketing agency

In today’s time it is possible for a skilled person or a

small team to start their own operational marketing

agency from scratch. Companies are spending most

of their budget on digitally advertising their brand

then ever before.

 1. Set goals

The main objectives why you want to start the

agency, be it money or anything. Your goals must be

SPECIFIC, measurable, realistic and time bound to be

clear and to get going. 

2. Develop the skills

If you are prepared and experienced with existing

skills like creativity and intelligence then it adds

glitter to the gold. Before starting your own agency

you can first work in a company before you venture

your own to learn how things work exactly.

 Get more help from us tenacious techies as we

can consult with you in opening your own agency.

Soft skills are only 50% of the final product. You need

to be good at offering professional” services as well. 

 3. Develop your focus

Focus your efforts and time to achieve these goals. A

level of focus decides

who you want to focus with. Think about the

questions like what is your

niche? what do you want to appeal to? Who is that

you want to work with and

why? What makes you unique? Analysing who you

are and what you bring to

the table.

4. Build relationships

In the words of Tim Ferriss, “your network is your

net-worth.”

Kith ferrazzi once wrote a whole book about

networking and this principle called, Never Eat Alone.

In it he talks about the need to build valuable

relationships before you ever need them. Even, if the

day you need them never comes.

Marketing – its free, easy and word of mouth. You

can share anything from material to blogs.

Customer engagement – see what people say about

your services. You can deal with complaints as well.

If you really want to start a marketing business,

you’re going to need to reach out to people and offer

help, and value. 

5. Create your own brand

A brand is a promise. Its a promise to deliver great

product and services to your customers. Customers

only trust the companies that have a good brand so

that the quality is assured.

6. Create a great portfolio

Portfolios include headlines and short snippets, 

result case studies, testimonials from clients, future

goals and target for the clients. It is like a resume of

your company. Make it as impressive as possible to

attract more clients, customers and dealers. 

 7. Take a cheaper style

Staying thrifty and saving money- marketing,

advertising and exposure finding clients and

providing client services. when you have just started

you can take a cheaper route and use cheap

techniques to save money and using it somewhere

more valuable. for example, using free marketing

ways rather than starting with paid marketing.

8. Get Yourself Online

The first thing you think about when you think of a

website is how it looks. How is it’s design? Are the

buttons shinny enough?  Does it function properly?

Focus on creating your own domain and website

URL.

9. plan out when you’ll require employees

As you’ll work on your business, you will outgrow

your ability to do work just on your own and will

require more people to work with or for you. It can

be freelancers, part-time employees, full-time

employee. You can plan out when you need

employees by your earnings.

10. Budget and Forecast

This is the last and the most important step as it

decides how much will be the money requirement

and how your business will grow in the particular

year. Its is important to manage your finances,

money and time.

A digital marketing internship is the right to check if the career is perfect for

you or not but it requires a certain mindset to make the most out of it.

• Don’t think that you know it all

Students get surprised to find out that what they learned in their college

courses is not enough to help them at a digital marketing agency. Many

internships take responsibility to teach you the skills and all they require is a

strong enthusiasm to learn and a personal interest in the online world. So its

okay to not know everything as at the end of the internship you will end up

with so much more than what you brought to the table.

·     Understand marketing language and the differences between

important marketing concepts.

Web marketing: is all about online marketing – it aims at websites and how

they are all structured and made for the customers.

Digital Marketing: is the umbrella term for all things that are digital like the

internet, mobile and computer use, displaying advertisement or any other

marketing campaign using digital means.

SEO: is an acronym for ‘search engine optimization’ and this plays an

important role in online and digital marketing. Understanding how to

implement keywords in your websites and product information will ensure the

best results for your client as their product will be located by consumers more

frequently and efficiently.

B2B vs. B2C: ‘Business to Business’ versus ‘Business to Customer’ are two

important distinctions you must understand before beginning your internship.

You need to know whether your company markets products towards other

businesses or if they are a customer focused marketing firm.

·     Numbers and graphs are friends

First of all you need get used to numbers and graphs. As an intern you need

to analyse – and even if you are a  ‘social media marketer’ – your job is to

provide ways of solving any issues and problems with your data to get the

best results for your client. It’s all about numbers – number of views increased

after making a particular change, increase in number of results, you always

want your graph to rise and if it doesn’t it’s your responsibility to find the

reason behind it and solve the issue.

• Inherit skills more than a marketer

A company want an employee that can do multiple tasks like copywriters,

statisticians, public speakers, graphic designers, editors, writers and

mathematicians. Your job is going to be versatile and the more general knowledge you have of other fields, the more valuable you are going to be for the company.

• A mix of creative and analytical abilities

Digital marketing requires both creative thinking and analytical thinking, so companies look for a candidate capable of both. It’s important to bring “art and science” to each digital program. Digital marketing allows us to be very measurable using analytics to inform future strategies.

• Basic design skills

visual appearance is a large part of digital marketing. Anyone who calls themselves a digital marketer should have at least some basic knowledge of HTML, CSS or Photoshop.

CSS stands for ‘Cascading Style Sheets’ and is used to give your website some funk and charm, such as fonts, graphics and colors. These programs create the foundations for every website ever created.

• Understanding the basics of Photoshop, illustrator and final cut

There is a high chance the you will be selected if you have wide variety of skills. It is not necessary that you have to be a pro at it, knowing the basics of how things function and relevant information then you are good to go. If you are looking to intern at a digital marketing firm then you should apply to us. Also, we provide courses on digital marketing which will definitely help you develop these skills for your internship.

You need to be very particular before choosing a digital marketing course from a given training institute. As there are numerous options and everyone wants to learn it from the best.

The Digital Marketing industry is a booming industry

Even though it is a new industry it is booming in our country as well as around the world. More and more companies are shifting from traditional marketing to digital marketing. Also, there are various start-ups coming up in this field.

There is a buzz around it! You must have heard “digital marketers are paid well.”

There is real boom and without the knowledge of which institute has the best to offer you won’t be able to make the most out of it. From all the institutes, there will be institutes who not necessarily will have a good course to offer but are in the industry because they can make money out of it. These institutes are not very capable. It has turned into a huge business. So, it is very important to identify a well reputed institute who has a structured course and a correct way of teaching. You can even keep this in mind that you should look at institutes that provide a course certificate and gives guarantee to provide a job after it.

How you can choose the most appropriate digital marketing institute?

• Decide your goals and requirements from the course

why do you want to do this course? You should decide exactly why you need to do the course. Whether it is money, wanting to launch a website and more. Do you just want to learn SEO or something specific? Then you can go for a tailored course.

• Ensure all the facets

In today’s date there are institutes who fake their existence and create a dynamic website to trap the students. So, make sure that it is authentic and all the facts provided are credible. The website should have a current copyright date. They must have an active social media account.

• Syllabus and comprehensive modules

You need to ensure that the course you are going to take is comprehensive and updated including latest modules. If you are paying for advanced digital marketing course then the institute must provide with the most advanced techniques and not some basic old school technique including SEO, SEM, blogging, E-mail marketing.

• Assessment of projects and Assignments

Assignments and project submissions are important to keep a check on students to seen their progress. A course of 3 to 4 months is most appropriate to learn the course.

• General and Specific interest

If you are learning a particular course to start your career or business or want to expand it  then you have to look out for specialization.

A generic course like digital marketing with a specialization in SEO. This will make you an expert in at least one element. We also provide courses on digital marketing and we also have a 30 day challenge course on SEO.

• Fees Structure

There is probability that you will end up paying more than the course is actually worth. These institutes charge way more for quality of teaching they provide.

• Look for long-term benefits

A certificate can help you to start your career in the field. For instance, if you are a working professional, a certificate will help you to showcase your skills and a proof of knowledge in various techniques in front of the management. This will help you get the career visibility that might lead to a promotion.

• If you want to check an institute in your city then you can go through these steps-
• Start by getting reference from your friends, relatives, colleagues
• Search about the institution, check it’s social media accounts and read the reviews
• Visit the institute once and see for yourself if it’s good for you.
• See the training approach, whether their style of teaching is more practical or theoretical
• Authenticate the affiliation of the institute and the certificate of the course
• Placement assistant or reputed internship with a well-known company